After many attempts at a more serious design featuring barbells or other weight lifting equipment, we heard nature’s call. Tongass CrossFit is named for the Tongass National Forest, a temperate rainforest that covers much of Southeast Alaska. It’s home to many living creatures, but the biggest of them all is the bear. A sketch of a buff bear carrying a log started as a bit of a joke, but soon became the favored design. CrossFit enthusiasts are notoriously serious about the fitness regime, but they can have a sense of humor, too. We think the buff bear will be an easily identifiable symbol of the business Ryan and Logan have worked so hard to build — and it will look great on a sweaty t-shirt.
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