The Taqueria

It’s hard to say if we love tacos or design more. But who has to choose?

We had the opportunity to create a design for one of our favorite restaurants in early 2015.

We wanted to create something with a clean, timeless aesthetic that could adorn signage, menus, t-shirts and more.

Inspired by the menu of traditional Mexican dishes featuring ingredients from fresh vegetables and chiles to pork, beef, fresh Alaskan seafood and, as depicted here, chicken.

The logo was designed to reflect the spirit of the cuisine and country without being too literal or venturing into cheese territory — save the cheese for our chiles rellenos!

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