With decriminalization of marijuana in Alaska, the state is presented with a burgeoning new industry, with many creative entrepreneurs stepping up to be among the first.
Juneau Cannabis Tours is one of those businesses in Juneau, combining the region’s tourism industry and the state’s newest draw. The request was for a design that was both place-based and representative of its principal draw.
The mountain range used as inspiration for the crest-shaped logo is the Chilkat range. The fonts and treatment of the logo reflect a rustic aesthetic, inspired by the state’s rugged independence and its history with mining. The colors are earthy, verdant and drawn from nature.
The end result is a logo both modern and organic, which will represent the business well.
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